Professor of Screen Industries  ·  University of West London

Emily
Caston

Director of PRISM — the Public Research Institute of Screen Media. Mapping the hidden engines of Britain's convergent screen industries, from studio geographies to global advertising production.

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PRISM — Public Research Institute of Screen Media

Research Institute  ·  University of West London

PRISM is the Public Research Institute of Screen Media at the University of West London, bringing together research on the economics, geography, history and cultural impact of Britain's screen industries. It is the institutional home for the work on this site — from West London Screens to the Illuminations bid — and for a growing network of affiliated projects.

Read more about PRISM on UWL’s website →

Affiliated Networks

Future CRAFT
Film and Public Health Network
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Research Areas

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Advertising Production

History and economics of British commercial production, including a forthcoming BFI Screen Stories book tracing the industry from its origins to the present day.

Monograph
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Music Video Culture

Fifty Years of British Music Video — an AHRC-funded project resulting in a permanent BFI National Archive collection and a V&A exhibition chapter.

AHRC Funded
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Industrial Classification

Methodological research on SIC codes and the visibility of screen industries in national economic datasets. Published in Media Industries.

Policy Impact
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Film & Public Health

Interdisciplinary research on screen media as a vehicle for public health communication — including work with the Film and Public Health Network.

Interdisciplinary
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Convergent Industries

Theoretical frameworks for understanding the blurring of broadcast, digital, and advertising production — drawing on Marshallian cluster theory and relational economic geography.

Theory
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Current Projects

AHRC · Creative Industries Clusters Programme

Illuminations

A major collaborative bid led by Brunel University, exploring convergent creative industries with partners including the Advertising Association, IPA, APA, and JCDecaux.

Value up to £6.75 million

Policy Research · House of Commons Launch 2026

West London Screens

The Hidden Engine of the UK's Convergent Screen Industries — a landmark report covering 6,842 companies and £74.5bn turnover across nine boroughs, launched at the House of Commons.

Launched June 2026

BFI · Screen Stories

History of British Screen Advertising

A monograph tracing the history of commercial screen production in Britain, forthcoming from Bloomsbury as part of the BFI Screen Stories series.

Publisher Bloomsbury

PRISM · University of West London

Hidden Screen Industries

Ongoing methodological and empirical work examining under-counted sectors of the UK screen economy, continuing the legacy of the original AHRC-funded Hidden Screen Industries project.

Institute PRISM

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Selected Publications

2026
West London Screens: The Hidden Engine of the UK's Convergent Screen Industries
PRISM Research Report  ·  House of Commons Launch
Report
2025
West London Screen Studios: Geography, History and Industrial Significance
Open Screens Journal
Article
Forthcoming
A History of British Screen Advertising
Bloomsbury / BFI Screen Stories
Book
2024
British Music Videos 1972–1985
V&A Publication  ·  Chapter contribution
Chapter
2023
SIC Codes and the Invisibility of Advertising Production
Media Industries Journal
Article
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About

Professor of Screen Industries and Director of PRISM

Emily Caston is Professor of Screen Industries at the University of West London and founding Director of PRISM — the Public Research Institute of Screen Media. Her research maps the hidden economic and cultural geography of Britain's convergent screen industries.

Before her academic career, Emily was Managing Director and Executive Producer at Black Dog Films / Ridley Scott Associates USA (Harry Nash Productions), giving her distinctive dual expertise in screen industry practice and research.

She holds a PhD from Cambridge and an MA from the University of London, and has served as a board member at Film London and the Film and TV Charity.

  • Professor of Screen Industries, University of West London
  • Director, PRISM (Public Research Institute of Screen Media)
  • Board Member, Film and TV Charity
  • UKRI CoSTAR Strategic Review Panel
  • Former Board Member, Film London (7-year term)
  • BFI Fellow & Grant Partner
  • PhD, University of Cambridge
  • Former MD/Executive Producer, Ridley Scott Associates USA

Get in Touch

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